Compare that to a nearly 90 percent open and response rate for text messages. More of our customers than ever before are using SMS text message marketing campaigns as part of their digital marketing efforts.Ī well-targeted and segmented email achieves about a 21 percent open rate.

In addition, business owners and marketers should also consider sending MMS / Picture Messaging promotions to attract customers.Text messaging is an effective way to reach customers.

October since people often need more time to plan things like costumes and Christmas gifts.Īs for which day and time of the week your campaign will perform best? The answer is that it depends on many factors but it's important for businesses to use all available SMS Marketing Features/Tools as effectively as possible every month to attract and retain customers.

Halloween, Cyber Monday and Christmas Text marketing campaigns will benefit from being sent earlier and repeatedly (A text a week) for a month prior to the holiday e.g.

Back to School, Black Friday and Thanksgiving Text marketing campaigns will benefit from being sent closer to their calendar dates.

Clearly, if you’re a business owner and or a marketer this is the time that you need to put your best foot forward and use the most effective SMS/Text marketing tactics to reach consumers.

They will see an increase in their sales compared to the previous months. For many business owners, from mid-October until January (Halloween to New Year’s). We all know that major holidays are during the fourth quarter. It's advisable that you try splitting your list in 3 groups and send the same text to group A on Monday, group B Wednesday and group C on Saturday or Sunday and repeat the process for a month analyze your open rates and see when you get better results. The unique open rate for Saturday and Sunday is very high for both days, making it the highest percentages of the week.īut before you change all your SMS marketing campaign launches to Saturday and Sunday, we recommend you test both weekdays and weekend first. Independent SMS marketing study conducted by TextWik found that recipients responded more to promotional Texts they received on the weekends and when the send volume was high. Research from the Mobile Marketing Association shows that 94% of SMS messages are opened and read. Sending promotional text messages on the weekends creates opportunity for some businesses to attract more customers when there is more competition.

SMS marketing during the weekend is a treasure house for retailers, but even better for consumers who take advantage of some incredible deals.

Weekend Sales: We recommend sending out your campaign message early in the week followed by a last-minute reminder text sent in the early afternoon on Friday.

Best time to send the text message will be at least 5 days in advance. give a customer enough time to respond and make any personal arrangements. Example a restaurant will advertise a lunchtime offer by mid-morning.

Offers, Deals & Discounts: This depends with your kind of business and customer base.

To allow the recipients time to respond with any cancellations, make sure the reminders are sent between 24 and 48 hours before the appointment. Appointment Reminders: Example salons, medical or dental appointments etc.We suggest sending another SMS a week or three days before the start of your event as a gentle reminder – remember people get busy and may forget.

This builds excitement, increasing engagement and awareness. Send a 2nd SMS around 1 -2 weeks from the event to maintain interest without giving the sense of overwhelming or invading the personal space of your customers.Depending on the kind of business you’re running, send an SMS message around one month before your main event.And for this reason, try keeping it local when sending your text marketing campaign unless you know what the time difference will be. Remember that time zones differ based on countries.Industry’s common knowledge shows that customers are becoming more and more mobile and people tend to open a text message approximately when they receive it while messages sent at night are read first thing in the morning.Īt TextWik, we recommend doing your research first before sending SMS Marketing Campaign for best results and here are few tips to keep in mind: There have been many research articles confirming that SMS Marketing Campaigns are the best form of marketing for open and read rates.

Best time to send text campaigns